On one of my websites, I have a stable of writers who all contribute to the site. My rule with these writers is that I want them to submit a minimum of one original article per week. They can write more than once per week, but once per week is the minimum, uless there are some kind of special circumstances. I don’t pay the people to write on the site.
So, you may be asking… if I don’t pay people, why do they write for the site? How can I enforce rules on them like how often they must write? Well, you see, this site is a high traffic site, with literally thousands of readers each and every day. The people who write on the site get something that can easily be converted to money – they build a profile. They become well known, recognizable.
By writing on my popular site, these people can do a number of things to make money. They can steer people to their own website (the more popular they become on my site, the more my readers will become readers of their websites too). They can offer goods and services for sale and I help promote them via my site. They can generally use their notoriety from my site to generate income in many, many ways.
One person who writes on this site that I am talking about started writing there about 2 years ago. At the time, he was having a hard time producing enough income to make ends meet. At that time, I talked to him about his various businesses, and made suggestions on how he could improve his income even with just his existing businesses. I could tell that he was a little hesitant to try the advice that I was offering him. But, I did my best to help him, and then left it to him to decide what the best course of action was.
As I say this was a couple of years ago, and I have not really discussed this with him since then, until last week. Last week, this fellow and I had a meeting over coffee, just to touch base, and sort of re-connect with each other. Although he is still writing for me, we have both been busy, and we didn’t see much of each other in 2008.
During our meeting, this fellow started telling me about how much better he is doing financially. He told me that he had followed all of the advice I had given him, and it had all paid off for him. Whereas a couple of years ago he was really struggling to make ends meet, now he is doing quite comfortably. Honestly, nothing could have made me happier. In addition to having increased his customer base through building a good profile, he also followed the advice I gave him by raising the prices he was charging for his services. He really thanked me profusely for assisting him, and it made me feel very good. There is nothing that makes me feel better than knowing that I have helped a friend in need.
How about you? How is your profile on the Internet? Do people in your niche know who you are? For example, my main niche that I address is about foreigners living in the Philippines, and in those circles, I would have to say that I am fairly well known. You don’t become well known overnight, it is something that you have to work hard at. Even while you can’t see any results from your work, you must stick it out, because in the long run you will succeed if you keep trying.
I believe that profile building is the most important part of becoming successful on the Internet, and in other avenues in life too.
Have you started building up an online profile yet? If not, why?